About the conference

Congress of Marketing Departments’ Scientific Employees 2020

Revolution 4.0 – Perspectives for Marketing, Trade and Consumption

Revolution 4.0 is not a new technology; it is a new approach to how to succeed thanks to technological progress, which was not possible 10 years ago. The Internet, new technologies and emerging market trends are changing the functioning of individual economies (new economy) and enterprises (open business models). By creating revolutionary changes, they redefine strategies in the area of marketing and commerce and create new trends in consumption. They shape a specific environment by combining online and offline interaction between the company and the customer. This is by no means linked to the abandonment of the traditional approach. On the other hand, it means the necessity of efficient and intelligent combination of traditional and digital approaches in order to strengthen customer involvement on the one hand, and on the other hand, to create new ways of building the success of an organization. On this background, the Congress of Marketing Departments aims to inspire discussion about new challenges, methods, approaches and perspectives for marketing, trade and consumption in the era of Revolution 4.0.

The discussion will refer, but will not be limited, to the following aspects:

Innovations in marketing, trade and consumption:
– Consumers in the global and digital economy
– The concept of value in marketing
– Relations with the company’s stakeholders
– Building social and business networks
– Fragmentation, customization, personalization in marketing activities
– Multichannel in trade and marketing
– New technologies in trade and marketing
– Measuring the effectiveness and efficiency of marketing activities
– Consumption of tomorrow
– Ethical, social and environmental aspects of marketing, trade and consumption

Market and marketing research in time of Revolution 4.0:
– Triangulation of research methods in real and virtual space
– Combining research methods from different scientific disciplines
– New sources of customer knowledge – mobile channels, crowdsourcing
– Ethnographic research, netnography, neuromarketing
– Big Data in research and marketing analytics

Organization of marketing and trade 4.0:
– Place and role of the marketing and trade department in open organization
– New competences of sales and marketing specialists in the day 4.0
– Inter-functional cooperation, demolition of silos
– Outsourcing of marketing services
– Customer incorporation in marketing activities

Education 4.0:
– Innovation in teaching marketing, trade and consumption
– Education in the era of Revolution 4.0 – learning without a teacher?
– Student competences in the era of Revolution 4.0
– Competencies of academic teachers in the era of Revolution 4.0
– What should be taught in the era of Revolution 4.0?

Science worker 4.0:
– Interdisciplinary of research
– Marriage of sciences – marketing, behavioural economics, sociology, psychology, finance, computer science
– Internationalization of scientific research and publications

Place of the Congress

The Congress will take place at the Courtyard by Marriott hotel in Szczecin.

address: ul. Brama Portowa 2, Szczecin
www: https://www.marriott.com/hotels/travel/szzcy­courtyard­szczecin­city/
e­-mail: recepcja@courtyardszczecin.pl
phone: +48 665 003 566

Conference fees

  • Participation in the Congress – 280 euro/310 $

* The fee does not include the cost of accommodation

SWIFT ING Banku Śląskiego: INGBPLPW 39 1050 1559 1000 0090 3077 2397
BIC ING Banku Śląskiego: INGBPLPW 39 1050 1559 1000 0090 3077 2397
IBAN ING Banku Śląskiego: PL 39 1050 1559 1000 0090 3077 2397

Contact details

Department of Marketing
Management Institute
University of Szczecin
ul. Cukrowa 8
70-004 Szczecin
e-mail: biuro@zjazdkatedr2020.pl


It is a great pleasure to inform that during the XXVIII Congress of Marketing, Trade and Consumption Departments a PAPER DEVELOPMENT CID GROUP SEMINAR will take place.

The extended abstracts presentation sessions of this SEMINAR are open for all participants of the CONGRESS. A great emphasis will be placed on the scientific discussion on the SEMINAR participants’ presented works, towards development of extended abstracts into full papers, intended for submission to the quality journals. The quality journals’ editors expected to attend in this SEMINAR, the Co-chairs of the SEMINAR and some other SEMINAR participants are experienced in publishing in high quality journals and would share their expertise to support improvement of presented research works, which is a main goal of the SEMINAR.

Information to the authors:

  • Extended abstracts on PAPER DEVELOPMENT CID GROUP SEMINAR should be send by 31st January, 2020 to: biuro@zjazdkatedr2020.pl
  • Participants are invited to submit the extended abstracts written in English (3 pages long excluding references; Times New Roman, 12pt; justified text; margins 2,5 cm; singled spaced; line spacing 1,5; citing literature in the text and at the end of the manuscript: Use American Psychological Association (APA) Style; when citing in the text, the following style should be included: author’s surname, year of publication. The bibliography should be listed at the end of the manuscript in alphabetical order).
  • The extended abstracts will be double blind peer reviewed.
  • Authors should be aware that organizers will select only limited number of extended abstracts to be discussed during the seminar, due to seminar’s time restrictions.
  • Submitted abstracts will be available to authors in electronic form.
  • It is one payment for attendance in XXVIII Congress of Marketing, Trade and Consumption Departments, which include also possibility to attend in PAPER DEVELOPMENT CID GROUP SEMINAR.
  • CONGRESS Organizers and SEMINAR Co-chairs may recommend the chosen authors of the extended abstracts to the Editors of journals, which patronage for CID Group or other journals, to be invited for developing and submitting the full papers. Exemplary journals:
    – Journal of Social Marketing
    (WOS, impact factor 2017 = 2.000),
    – Journal of Business Economics and Management
    (WOS, impact factor 2017 = 1.503),
    – Engineering Economics
    (WOS, impact factor 2016 = 0.726).

    The CONGRESS fee does not include the potential publication fee in these or other journals. The CONGRESS Organizing Committee and SEMINAR Co-chairs do not guarantee the publication of full papers in these or other journals.

  • The SEMINAR language is English.
    Assoc. Prof. Dariusz Siemieniako, Bialystok University of Technology
    Assoc. Prof. Maciej Mitręga, University of Economics in Katowice