Revolution 4.0 – Perspectives for Marketing, Trade and Consumption
Revolution 4.0 is not a new technology; it is a new approach to how to succeed thanks to technological progress, which was not possible 10 years ago. The Internet, new technologies and emerging market trends are changing the functioning of individual economies (new economy) and enterprises (open business models). By creating revolutionary changes, they redefine strategies in the area of marketing and commerce and create new trends in consumption. They shape a specific environment by combining online and offline interaction between the company and the customer. This is by no means linked to the abandonment of the traditional approach. On the other hand, it means the necessity of efficient and intelligent combination of traditional and digital approaches in order to strengthen customer involvement on the one hand, and on the other hand, to create new ways of building the success of an organization. On this background, the Congress of Marketing Departments aims to inspire discussion about new challenges, methods, approaches and perspectives for marketing, trade and consumption in the era of Revolution 4.0.
The discussion will refer, but will not be limited, to the following aspects:
Market and marketing research in time of Revolution 4.0:
– Triangulation of research methods in real and virtual space
– Combining research methods from different scientific disciplines
– New sources of customer knowledge – mobile channels, crowdsourcing
– Ethnographic research, netnography, neuromarketing
– Big Data in research and marketing analytics
Organization of marketing and trade 4.0:
– Place and role of the marketing and trade department in open organization
– New competences of sales and marketing specialists in the day 4.0
– Inter-functional cooperation, demolition of silos
– Outsourcing of marketing services
– Customer incorporation in marketing activities
– Innovation in teaching marketing, trade and consumption
– Education in the era of Revolution 4.0 – learning without a teacher?
– Student competences in the era of Revolution 4.0
– Competencies of academic teachers in the era of Revolution 4.0
– What should be taught in the era of Revolution 4.0?
Science worker 4.0:
– Interdisciplinary of research
– Marriage of sciences – marketing, behavioural economics, sociology, psychology, finance, computer science
– Internationalization of scientific research and publications
SZCZECIN – POLAND
The Congress will take place in one of the hotels located in the center of Szczecin. The name of the hotel and the exact address will be provided later.
* The fee does not include the cost of accommodation
SWIFT ING Banku Śląskiego: INGBPLPW 39 1050 1559 1000 0090 3077 2397
BIC ING Banku Śląskiego: INGBPLPW 39 1050 1559 1000 0090 3077 2397
IBAN ING Banku Śląskiego: PL 39 1050 1559 1000 0090 3077 2397
Department of Marketing
University of Szczecin
ul. Cukrowa 8
It is a great pleasure to inform that during the XXVIII Congress of Marketing, Trade and Consumption Departments a PAPER DEVELOPMENT CID GROUP SEMINAR will take place.
The extended abstracts presentation sessions of this SEMINAR are open for all participants of the CONGRESS. A great emphasis will be placed on the scientific discussion on the SEMINAR participants’ presented works, towards development of extended abstracts into full papers, intended for submission to the quality journals. The quality journals’ editors expected to attend in this SEMINAR, the Co-chairs of the SEMINAR and some other SEMINAR participants are experienced in publishing in high quality journals and would share their expertise to support improvement of presented research works, which is a main goal of the SEMINAR.
Information to the authors:
The CONGRESS fee does not include the potential publication fee in these or other journals. The CONGRESS Organizing Committee and SEMINAR Co-chairs do not guarantee the publication of full papers in these or other journals.
Co-chairs of PAPER DEVELOPMENT CID GROUP SEMINAR
Assoc. Prof. Dariusz Siemieniako, Bialystok University of Technology
Assoc. Prof. Maciej Mitręga, University of Economics in Katowice